The leading fashion brand Provogue launched its new store at A S Rao Nagar, Hyderabad with Style Icon & Trend Setter, Sonakshi Sinha. The Dabang girl who was recently roped in by Provogue as the face for their latest Summer/Spring collection and “LIVE MAD” campaign for the Women’s Wear was spotted at her fashionable best. The actress was delighted to be a part of this magnum-opus store by Provogue and even shared her views regarding the revolution the brand has brought in the fashion fraternity. LIVE MAD defines a state of mind, which represents the spirit of New India. It embraces the concepts of to Care more than others, think wise; Risk more than others, think safe; Dream more than others, think practical; Expect more than others, think possible; Live more than others, Live Mad. LIVE MAD says that there’s no success without a touch of madness.
On being enquired regarding the opinion on the campaign & the brand, Sonakshi Sinha said: “Provogue is a brand known for its innovative designand believes in going beyond the realm of the fashion trends. I am proud to be a part of the brand which depicts the free and young spirit of our country”
The Summer/Spring collection which has been designed with innovation has a perfect blend of the current fashion trend with elegance. The Summer/Spring collection campaign and the new store have been designed with the key element of moving “Beyond” of what is expected with energy and passion.
About Summer/Spring 2011: Men’s Wear:
All you young men out there take the chance to dominate through your many shades. Our edgy, hip and contemporary collection keeps you on the serious side of cool. You have so much to choose from, with shirts in checks and stripes, their contrast detailing, shoulder epaulettes, roll up loops and smaller plackets. It’s the finer details that make a difference in fashion. The classic designs fused with urban couture and small prints make a fashion statement like never before. Find crisp shirts in interesting intricate background designs and also in just about any solid colour you can think of - be it aqua marine blues, sunny hues of yellow, red flushes, rain forest greens or even accents of lavender. The mix and match in designs, colours and prints is what makes it a class apart in vogue. Connect with the city’s nightlife in the perfect fit with a wide range of fashionable denims, detailed formal and stylish casual bottoms. This summer fashion is not just about the colours, but an attitude of who you are!
Women’s Wear:
All you girls out there get ready to perk up your wardrobe with a plunge into some attractive colour! Be pretty in pink, delicate in yellow and white, intriguing in purple and black or simply bright in blue. Select from fragrant floral tops adorned with lace, stylish checkered shirts and sleeveless tunics with funky illustrations on them or simply add that touch of sparkle and shimmer with sequins. Show off your mood with the colours you choose, because it’s the colours that define you!
